The color of the lipstick is a bit pinker and darker red than the Etude House's picture (PK027). And unlike the picture makes it look (has a little bit of shine), I find this lipstick to be quite matte. It's light-weight, though, and hence its name "Chiffon". It kind of dries out my lips unfortunately, so make sure you have some lip balm underneath. It's also a little dark for everyday, so I usually just use it as a gradient. Longevity is average (~2-3 hours without eating).