It is very small so doesn't take much space in your pouch. Natural brown was quite lighter colour than it shows in photos. My eyebrows are black and I have brown hair but this natural brown colour was too light for me. I should've chosen darker one. I can still use though, they look like bleached brows. If you have light brown hair colour then I'd say it'll match well. Probably not for blondes. Good thing is it can completely hide my original brow colour. To make it look clear in a photo, I didn't use any pencil or powder, just used this eyebrow mascara.