This isn't so much a concealer but a base for another concealer to correct dark circles since there isn't that much coverage. It's light pink and very bright, perfect on its own for very mild dark circles. For chronic, super dark circles, this can be used as a base to correct the blue/green tinge first, then apply a layer of foundation/BB cream/cushion etc, and then another concealer on top. For purple/brown dark circles, this won't help much. It's hydrating, good for dry under eye areas. It's hard to control how much product is squeezed out, I always end up with too much product.